DV Optical

Presenting Masunaga

admin — Tue, 26 Jun 2012 17:13:32 +0000

D/Vision is proud to present our newest collection, Masunaga. Masunaga eyewear is crafted in Fukui, Japan, by the first manufacturer of this region, established in 1905. The company founder, Gozaemon Masunaga, shrewdly established Fukui as the center of optical manufacturing in Japan by first bringing in craftsmen and then establishing a guild-like system where artisans could create their own businesses, creating competition and thus, continued innovation. Today, the Masunaga factory is quite unique because it is one of the few factories in the world that undertakes all of the up to 200 different manual processes – from raw materials, to production, to finishing – all in the same factory.

: An example of hand-craftsmanship at Masunaga

6 / 9 / 12

admin — Sun, 27 May 2012 20:48:05 +0000

You may have seen an ad, or received a postcard, or noticed the banners in our windows. We’re having another huge Oliver Peoples event – this time it’s bigger than before. We’re setting up a pop-up shop in L Miller and Sons Lumber Yard across the street from D/Vision at 1815 W. Division Street on June 9th, 2012, from 10 am to 6pm. There will be tons of Oliver Peoples and Paul Smith sunglasses and eyeglasses available at discounted prices. Live music provided by Pistols at Dawn, beverages provided by Spicebox Whisky and Lulu B wines and a portion of the proceeds will go to benefit Ivory Coast Mothers and Children. Come early – limited supply available. See you there!

Bursting at the seams

admin — Wed, 28 Mar 2012 18:46:09 +0000

In the past few weeks, we’ve received so much new product, our shelves are the fullest they’ve been in a while. Now is the time to come in for the best possible selection. We’ve received new eyewear from Barton Perreira, Salt, Mykita, Alain Mikli, Eyephorics 2.5, Oliver Peoples and Orgreen. Stop in and take advantage of our strongest selection!